Ah the world of minting in the age of NFTs. A process that we all hope goes smoothly, but for those of us who have been doing this a while have learned, rarely does. At this point, I no longer expect things to go according to plan, instead, I've actually become more interested in seeing how different projects handle things when for lack of a better term - shit hits the fan.
For those of you, who like me, were pretty excited about the Stoner Cats minting today at 2:00pm PST, you know that, well, things didn't quite go according to plan. The first announcement came 11 minutes after minting was supposed to start, in the #announcement channel on their Discord:
I'll be honest, between 2:00pm and 2:11pm it was a bit confusing and none of us knew exactly what was going on so we did what anyone else would do, kept hitting the refresh button on our browsers like our lives depended on it.
Once this announcement came out I think we split into two groups, those of us who thought minting could still happen any minute, and those of (like me 🙋♂️ ) who knew this might not happen today.
42 minutes after the expected mint start the mods made an announcement on Discord that I think it's safe to say we all thought way awesome:
Honestly, this is really where things got interesting to me. People were pretty pissed about Stoner Cats taking a 10% royalty, they voiced their anger on Twitter and on the Discord, and in the middle of minting chaos, the team actually took a step back and made the decision to reduce the royalties.
This was a huge surprise.
I can't imagine what the whole team was going through at this point - the minting was stalled and they're trying to quell everyone's nerves, how the heck did they also make a decision about royalties and announce it to the community in the middle of this? 🤷♂️
It was at this moment that I realized, this is a team that really cares about both the project and the community, and clearly can make quick decisions. I know I sound like a total super fan at the moment but this was impressive and it's hard to ignore.
Fast forward to 3:52pm PST, almost two hours after the minting was supposed to start and the team threw in the towel, but it's the way they did it that I want to highlight, but first - here's the announcement on Discord:
So I've been a part of a lot of delayed mintings and I can't remember any that actually went into this level of detail around why it got delayed. Most projects delay and say something like, "we hit some technical snags and will try again tomorrow."
The reality is, the Stoner Cats mods really didn't need to go into this level of detail, but they did, and (for me at least) it really gave some context to what was going on behind the scenes. It left me with one thought - damn, the people behind this project really care and they want to do it right.
Tonight, the Stoner Cats Discord is buzzing and a little bit ago Ashton jumped into the conversation and made a really good point that I think was important to emphasize and carried a lot of weight coming from him:
One of the things that I think sometimes people miss about Stoner Cats that's different from every other NFT project out there is that this is a real TV show with well-known stars like Ashton Kutcher, Mila Kunis, Chris Rock, and freakin' Vitalik Buterin, the founder of Ethereum.
Like Ashton said on the Discord, the capital raised from this drop will be used to finance the show itself. What's really happening here is a shift from the traditional Hollywood model of getting money from the usual sources and actually bringing the power back to the people, but through NFTs.
I think Stoner Cats could in many ways become the first foray into alternative financing for TV and Film, and a move towards people like you and me getting to be involved in something that was previously only available to industry bigwigs.
In short, I think there's something special here and after seeing how the team handled everything today, I'm more excited than ever. Sure, I never thought I'd be so darn enthusiastic about a TV show about Stoner Cats, but I am, and I'm looking forward to the minting tomorrow.
Congrats to the whole team at Stoner Cats for handling this the way they did, you earned the respect of me and many others in the NFT community 🙌