The floor for Bored Ape Yacht Club just hit 10ETH...but there's something more important to celebrate

I'll be honest, I'm still in shock as I write this. While I had always believed Bored Ape Yacht Club would hit a floor of 10ETH, I didn't think it would happen this quickly. It still feels like yesterday when I was trying to explain to people why I would spend close to $1,000 for a JPEG of a cartoon ape...now the cheapest ape you can find is $25,000 🤯

This is a huge milestone in so many ways and I think this represents a major inflection point for both Bored Ape Yacht Club and the NFT world as a whole.

I know a lot of articles will be written about this moment in Bored Ape history so I'm going to do my best to keep this short and sweet but also hopefully offer a bit of a different perspective on what's happening now.

So sit tight and let's chat.

While there are going to be plenty of people that focus on what this floor price means from a pure investment standpoint, I think the real story here is the way the world is changing both for artists and for communities of people around the world. NFTs are bringing people together in new ways and taking people like me, who never spent a dime on art, and turning us into art collectors/investors.

What I don't think is talked about enough is how your entire social media experience, and with it, your life changes when you become part of a project like Bored Ape Yacht Club. Okay, I know what you're thinking - "aren't you being a bit overly dramatic here?"

I don't think I am, and here's why.

Before I joined Bored Ape Yacht Club social media was the place I went to hear about COVID, to read about ugly political fights and the ways in which our country has become divided. I felt like I had to absorb myself in it because it felt like this represented what was really going on and I just couldn't ignore it.

Then I bought my first ape who I lovingly call (and hopefully don't get sued for calling) Captain Morgan. Here he is:

I was hesitant at first to change my profile pict to Captain Morgan, at that point in time not many people were doing it yet, but I took the plunge and did it. And that's when everything started to change.

Before I knew it I had over 1,000 new followers and I started following everyone I could find with a Bored Ape profile pict. I kept going, more apes followed me, I followed more apes. I started interacting with other apes, we had something in common, we were all super excited about NFTs and about this crazy Bored Ape Yacht Club we suddenly found ourselves in.

That's when Twitter completely changed for me.

Before I knew it, Twitter went from sharing all the doom and gloom in the world, to joking around with new friends and sharing our excitement as a community. People shared when they had kids, when they got a new job, and we became one big happy family focused on positivity and our love for these silly ape JPEGs that nobody else seemed to understand.

Let's face it, 2020 was a tough year, it was a dark time for the world, and I felt like we were all so divided, fighting against each other. That all changed once I bought my ape, changed my profile pict, and embraced the community. Rather than Twitter being a place that amplified our differences, it became a place that celebrated our similarities.

Fast forward three months later, I have more apes, I have more ape friends on Twitter, and I look forward to reading the tweets from this amazing community. I've met artists and learned about their passion for what they do, which then inspired me to buy their art and share it with others. I've met musicians and learned why they love what they do so much.

In the end, I learned that there are so many wonderful, positive, and talented people out there. I learned that I actually like art and feel good spending tens of thousands of dollars on art and supporting artists that are so freaking talented at what they do.

But more than anything else I learned that the power of community should never be underestimated. So let's celebrate the 10ETH floor, I think we all know we're going to make a lot of money for being early here...but let's put the focus where it should be on the amazing community of people that have chosen to embrace positivity and love.

Today I have 5,100 friends I didn't have three months ago and I can't wait to do amazing things together. Here's to the journey ahead 🍻